28 Jun $26,000 > $70,000 monthly spend (profitably!)
A quick case study is a good case study. Let’s go!
Number of registrations to both online and in-person events during these periods
Previous Media Buyer (MB)
Feb – April
Enriches Marketing Team
How we did it
Understanding the brand, more effective budget distribution. The previous buyer was “adding” budget to systems that weren’t working, trying to ‘buy’ better results – but a funnel and key message overhaul are what was really needed.
Record attendee rates, record up-take of clients’ next event, scaled ad spend from avg of $26,000 to avg of $70,000 (profitably!)