28 Jun $26,000 > $70,000 monthly spend (profitably!)

A quick case study is a good case study. Let’s go!

3-month comparison

Number of registrations to both online and in-person events during these periods

Nov-Jan

Previous Media Buyer (MB)

Feb – April

Enriches Marketing Team

How we did it

Understanding the brand, more effective budget distribution. The previous buyer was “adding” budget to systems that weren’t working, trying to ‘buy’ better results – but a funnel and key message overhaul are what was really needed.

Milestones achieved

Record attendee rates, record up-take of clients’ next event, scaled ad spend from avg of $26,000 to avg of $70,000 (profitably!)