Is there still any value in running Meta ads? The simple answer? YES, with a but. Truthfully, the game has changed - dramatically. In general, costs are up, more niches are extra competitive, retargeting lost some of its' lustre with iOS14.5 in 2021, automation has become a focus for...
🚨 New Meta Ads feature to compliment your organic Insta strategy! You can now retarget your organic Reel views on Instagram with Paid Ads. So, your reel went viral 👀Now what? All those eyeballs and now...
How does Meta decide who to show your ads to - and what is it that tells Meta that audience is the right audience? Signals. Every day, every nano-second you spend on social media apps your use, behaviour, movements...
Is Meta (Facebook) pushing you to add 'Info Labels" to your ads? You may have noticed posts and ads in your Facebook feed starting to look a little bit different in the past few months - sometimes they have extra bits of info that show...
Are they trying to trick us into boosting more posts? Simple answer? No! 🙅🏼♀️ With ads, we're paying for impressions (eyeballs 👀) so they will push whatever we want (within reason and Terms Of Service, of course!) to an audience - but how high or low quality...
Updated April 21st, 2023 with some good news! You can now preview your potential Standard Enhancement combinations (called Templates) before setting ads live 🎉 Have you noticed a little extra ✨sparkle✨ in your Ads Manager when creating ads? Say hello to ✨Standard Enhancements✨, recently introduced to...